Google Business Profile (formerly called Google My Business (GMB)) provides a platform on which web development businesses can raise their profile, allowing Google searchers to find them in local searches. Businesses that actively manage their GBP accounts substantially raise their revenues. A web designer cannot thrive unless it becomes well known, and GBP makes that happen in your target market.
Ride the Wave of the Future
GBP is arguably the future of marketing. As a billion-dollar behemoth of the internet, Google consistently expands its data collection and innovative online features. What it has developed so far may be just the beginning of the technological tools that increase sales and promote brands. Web designers of all types and sizes are taking advantage of what GBP has to offer. They are reaping the rewards in the increased online presence of their brands. Those who ignore GBP risk being left behind by the competition.
Enhanced SEO
GBP provides a powerful SEO boost. To get the most out of this benefit, it is important to optimize GBP, especially when starting your website business. Though contact details are important, they are not enough to optimize a GBP account.
The following are the most important factors needed to get the best Google Business Profile SEO results:
• Name
• Address
• Phone number
• Website link
• Business category
• Operating hours
• Logo
• Service area details
• Cover photo
• Other images
Google Business Profile Communicates a Positive First Impression of Your Business
A GBP page portrays your web business as tech savvy and up to date. Potential customers see photos and videos explaining your product or showcasing your store. It also allows your customers to call or connect with your company and place purchases. Some of best images to include on a GBP page include the following:
• Inside your agency office
• Employee photos
• The surrounding areas
• Image of yourself the owner
• Awards and events images
• Customer testimonials
By uploading 5-10 photos and videos, you create images that match a face to your brand.
Improve Your Online Visibility
As the world’s largest search engine, Google processes over 63,000 searches per second. About 90% of shoppers start surfing the net without having made up their minds about what brand to purchase. This spells opportunity for GBP users. Because GBP gains them visibility, they can compete for that 90% of shoppers who are still choosing where to do business. GBP listings have priority on the first page of local Google searches and Google Maps queries. For example, if a web surfer plugs in “web designers in Detroit,” they will see a GBP listing before the ranking websites.
Hosting for Customer Reviews
Online reviews influence new customers to try your website and marketing services, so using GBP as a host for happy customers to share their experiences helps new business development.
Reviews have become so important that 72% of Google shoppers will not try a new company unless there are positive customer reviews.
However, reviews can be a double-edged sword. Disgruntled clients may leave scathing reviews, even if your business is not at fault for their problems, and over 60% of prospects hesitate to contact you after reading a negative review. To combat this problem, GBP allows businesses to respond to reviews. Responding to both positive- and negative reviews is a proven revenue booster. Businesses that respond to at least 25% of reviews capture 35% more revenue.
Gain Customer Insight
In the age of big data, it is possible to gain insight into customer behavior like never before. The insight gained from GBP helps improve your website agency. Google’s GBP shows how customers find listings on Search and Maps, in addition to their activity afterwards. Using GBP’s data, you can discover the following:
• The number of views for your listing
• Where and how searchers found your listing
• What actions searchers took after finding your listing
• How searchers interacted with your listing
A Google Business Profile Profile is Free
Obtaining marketing data, gaining visibility, and improving SEO usually requires an investment. However, you can have all these benefits for free by using GBP. Why not take advantage of a free resource to promote your business? GBP is easy to manage and gets results. By using GBP, your business gains top status in local searches, which brings business in the door. With a little effort, you can raise your website company’s profile and develop new business as a result. Google has some great videos in helping your grow your business here. Get your free Google Business Profile profile here.
About us – Start A Website Business is a website education agency in the USA. We help aspiring web designers start a profitable web design business. Our flagship training program “Start A Website Business” is a comprehensive Course that teaches our students how to Profitably sell website design services to small businesses. We include education on how to build a variety of websites including medical, contractors, professional services, and of-course E Commerce web design.
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